Sharehouse is an agency that offers accommodation and lifestyle support to people between the ages of 16 and 25 years old, who are homeless or at risk of becoming homeless. Established in 1979, Sharehouse recently moved into a new premise and thought this was a great opportunity to not only look at their building signage but also their entire identity.
After visiting the office and getting to know their business, TBD pitched the idea of a very youth-focussed, textured and colourful visual direction which spoke directly to their young clients rather than corporate interests.
The logo, services and accompanying graphics are all hand drawn and help create a visual brand that is professional but relaxed, supportive, welcoming, understanding, approachable and youthful. The feedback from clients and people walking past the office has been fantastic and the staff at Sharehouse are extremely proud of their new look (and of course so are we!)